The print materials were one of the main parts related with the visual identity communication of the school and university libraries event. The main print communication elements where a customized brochure to compile the information of the event schedule in which speakers, conferences, workshops and much more was displayed in a clean, clear and understandable way. There were also a question card to allow participants make questions to the speakers after the conferences or during specific moments. Last but not least, there were a requirement of create a design for a roll-up to introduce people to the event building.
The visual identity is based in a photography taken in a photography study which was retouched digitally. There is a handcrafted paper model house on a book, which cover is a tablet. There is also a light in the house, which allude to the knowledge provide by mixing new technologies (tablet) with historical tools (books). The picture speaks by itself. I was in charge of the art direction, building the paper model, and assist during the photo session. Also, I designed all the elements with the final image.