MUSIC EVENT GRAPHIC IDENTITY, 10TH ANNIVERSARY OF GSB
This project consist on the creation of the music event graphic identity for the commemoration of the "10th anniversary of the GSB (GigiaSaxBand) music group" in benefit of Aladina charity association, against childhood cancer.
The main purpose of creating the music event graphic identity was to let know people that the jazz band wanted to make a celebration to commemorate the 10th anniversary of the music group while raising funds for the association Aladina against childhood cancer. The most challenging part was to mix this two different concepts ‘Cancer’ and ‘party’, which are totally opposed. Thus, I created a visual identity which let people know that the event was for a serious cause, but the main purpose was to have fun together and make new contacts and friends. I was in charge of the art direction and design execution. Also, I was playing my saxophone with the Jazz Band.
Apart from that, there were proffessional photographers which take part on the event to compile the most awesome moments from public and musicians.
Tickets, brochures, posters and other necessary graphic material were designed for the event.
Here are some photos of one of the print materials, in this case the information brochure, which was like a kind of gift given to all the assistants.
The identity is based in three characters which I illustrated specifically for the music event. The main purpose of this characters was to transform the musicians in anonymous heroes, letting people know that they are ‘fighting cancer’ with their instruments. and let people.
Before the event occurred, I printed them in real size scale, to put them in the event space with the purpose of mix them with the expectators.
Do you need a graphic identity for your music group / event?
Please don’t hesitate in contact me.