MOTION GRAPHICS TO EXPLAIN A BUSINESS MODEL. CUORECARE
Motion graphics to explain a business model. Cuorecare B2B and B2C in one minute.
This motion graphics to explain a business model was done for the for the Barcelona-based company Cuorecare. This company is dedicated to selecting and offering specialized caregivers for people who need special help or care, such as the elderly, children, etc. It offers personalized attention and always cares about selecting caregivers who have experience and a personal and professional background that fits with the person to be cared for. Personalized attention is the pillar on which the Cuorecare business model is based, and it is what we seek to convey with the motion graphics video.
I was in charge of the meetings with the client, the development of the storyboard and the creation of final characters that help to convey the ideas of Cuorecare informally but effectively.
Here are the characters and the graphic style of the video. Due to the nature of the project, a simple vector illustration style was chosen, which aided in the subsequent adaptation to motion graphics
You can watch the full video here. As you will see after doing the motion graphics animation, a specialist narrator was hired to complement the video with a narration to accompany the animations.
For the motion graphics video, a specific set of illustrations and icons was created to fulfill the animated scenes and transitions in the video. All of them were made with a pastel color palette that match with the visual style of Cuorecare and their business vision and mission.
Do you want or need a customized motion graphics video to run your B2B or B2C project?
Please don’t hesitate in contact me.