BRANDING AND CORPORATE IDENTITY, VERANES RUINS
This branding and corporate identity project was designed for commemorate the Roman villa of Veranes in Asturias, Spain. The region where I live.
A full branding and corporate identity was required by the council of the region (Gijón, Asturias, Spain) to commemorate the centenary of the roman ruins of Veranes, and all the monuments which are near them. The council aims communication materials, customized print materials, logotype, signage, photography, etc. Here are shown some elements of this branding and corporate identity.
The print materials were one of the main parts related with the branding and corporate identity communication of the centenary of the ruins. The main print communication elements where a customized trifold brochure to compile the information of the monuments and their geolocations, and a limited edition of a book to compile all the information about this roman ruins complex.
Located in the museum complex. They indicate which are the important monuments, their origin and location.
Compilation of information about the origin of monuments and Roman ruins. Limited edition.
Apart from that, I was required to cover the advertisement materials too. It means to do all the web and social media banners and physical advertisement like signs on buses that circulated around the city. Also, the council requires me to create a route panel, with a customized map, to show where are the roman monuments of the zone that surrounded the main ruin complex.
Located at the beginning of the route. Indicate the path, the location of the monuments and a brief description.
Vinyls for the urban bus that takes us to the site. Touring the city during the summer season.
To support the branding and corporate identity materials, like printed brochures, communication requeriments or the route panels, i went to the main ruin elements with my camera and took some photos of the constructions. It leads to a particular branding and corporate identity visual style that reflects the consistency between all the elements that were used to commemorate the centenary of this roman ruins.
The Roman villa of veranes is a strategic enclave within the silver route. It is located in the north of Spain, in the autonomous community of the Principality of Asturias, in the council of Gijón.
In veranes there was an urban complex where the roots of the current city of Gijón are hidden. These are four key places that today can be visited following the tourist route of Cenero.
To support all the materials, like printed brochures, communication requeriments or the route panels, i went to the main ruin elements with my camera and took some photos of the constructions. It leads to a particular branding and corporate identity visual style that reflects the consistency between all the elements that were used to commemorate the centenary of this roman ruins which are in this specific region.
Do you want to run your branding and corporate identity project?
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